STORIES 250

Sneakers Have Soles – and Soul

Developing and launching the Air Jordan was a turning point in Nike's history. (Photo: RET)

Editor’s note: In December 2015 I learned of a new exhibit at the Toledo Museum of Art – The Rise of Sneaker Culture. Curated by the Bata Shoe Museum in Toronto, I was intrigued. I did not even know there was a museum anywhere dedicated solely to shoes! After obtaining media credentials to cover the…

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